Thomas Cook - King of the Tour Operators?

Travel agent and tour operator Thomas Cook has recently been named a UK “Superbrand” and for the 5th year in a row beat its competitors in being recognised as the number 1 travel agent/tour operator in the UK. This of course is the opinion of the “Superbrands” commission; if you were to talk with me or some of my colleagues here at accidents-abroad.com you may just get a different opinion!

Thomas Cook UK & Ireland currently takes passengers to a variety of destinations, from far-flung countries like the Dominican Republic and the USA, to those a little closer to home, offering budget deals like Portugal package holidays and Greek getaways. It is currently the second largest leisure travel group in the UK and boasts travel brands, including Airtours, Club 18-30, Cruise Thomas Cook, Direct Holidays and Neilson.
So how did the Superbrands commission rate the tour operators? In their list of 500 Superbrands (of which Rolex was number 1) Thomas Cook was placed at 101.

UK TOUR OPERATOR SUPERBRAND RANKINGS  101 – Thomas Cook
208 – Thomson Holidays
332 – Virgin Holidays
478 – Kuoni
I did start reading about how the list was compiled, but to be honest, I got a bit bored. I couldn't stop thinking about the number of holiday compensation claims we get from unhappy Thomas Cook customers and the complaints. If the researchers had spoken with me or my colleagues, or one of the many disgruntled clients whose compensation claim we're pursuing they might not have fared so well.



The reason being that we have many cases every year against this “Superbrand” Tour operator whereby guests come back off their summer holidays complaining of food poisoning, sickness, diarrhoea and vomiting.  We constantly deal with angry consumers who come back from holiday complaining to this “Superbrand” tour operator about the holiday from hell they've been sent on and had to endure. In the interests of fairness, I should say that they're not the only travel company who feature very high up on our list "Superbrands" but for a very different reason.
I am disappointed that no travel firm made it into the top 100, but I did have to smile when I realised that Thomas Cook were ranked at 101, which is the room where I'm sure many of our clients would want to put them!

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